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Little Latitude is a project I started in 2010 with my wife Neha Vasant-Diddee. We both have a creative background. I am self taught apparel, accessories & home designer and my wife is a graduate in apparel design from NIFT Delhi who chose a career in photography working with The National Geographic Magazine as a photo-researcher as well as doing freelance photography with various magazines.

The origins of 'Little Latitude' stem from the time we had our first child and struggled to get her products that we would have liked to buy for her. So a journey began…we started by creating art for apparel but as ideas developed into stories, we decided to do illustrated books for children. Home décor and wooden toys followed books. We are currently developing a range of apparel, bed linen and stationery…

- Vinay Diddee (April 2013)